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With over 20 years of experience in branding, visual identity, and creative direction, I create strategic design solutions that help businesses build stronger brands and meaningful customer connections.

With over 20 years of experience in branding, visual identity, and creative direction, I create strategic design solutions that help businesses build stronger brands and meaningful customer connections.

With over 20 years of experience in branding, visual identity, and creative direction, I create strategic design solutions that help businesses build stronger brands and meaningful customer connections.

As a creative leader, I specialize in developing concepts, brand guidelines, visual communication strategies, and digital products from concept to completion. I collaborate closely with marketing teams, stakeholders, and clients while leading multidisciplinary teams of designers and developers to deliver impactful creative solutions that align with business objectives.

My expertise includes brand strategy, corporate identity, art direction, visual communication, product design, creative leadership, and content development.

I am passionate about creating meaningful design solutions that enhance brand recognition, strengthen customer engagement, and contribute to long-term business growth.

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Work Experience

During this time, my efforts spanned across navigational systems, signage, printed materials, branding, and identity endeavors for several renowned global corporations establishments.

THinkmarkets

2025-

Senior Lead Visual Designer

FREELANCER

2018-2025

Senior Brand & Graphic Designer

ROFF/INETUM

2016

Design Team Leader

2014

Senior Designer

2008-2013

Designer

Grupo visabeira

2005-2008

Designer

2005

Intern

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What I Do

Strategy

Strategy

1/4

I delve deeply into a company to discover perspectives spanning brand, product, and technology.

Audience analysis

Design principles

Naming and nomenclature

Research and insights

Branding

Branding

2/4

I create vibrant, unique brand identities that revolutionize the way companies engage with their customers.

Art direction

Brand guidelines

Design systems

Print & packaging design

Technology

Technology

3/4

I develop cutting-edge experiences tailored to company requirements and consumer desires.

Web development

eCommerce

CMS integration

API integration

Digital

Digital

4/4

I transform ideas into sophisticated, interactive online experiences that elevate the quality of the digital world.

Information architecture

Prototyping

User journey mapping

UX/UI

Clients